High Rock Vodka By Dale Earnhardt Jr.

High Rock Vodka is a premium, handcrafted spirit co-created by NASCAR legend Dale Earnhardt Jr. and his wife, Amy Earnhardt, in collaboration with Sugarlands Distilling Company. Founded in 2014 in Gatlinburg, Tennessee, Sugarlands is renowned for its award-winning moonshines and innovative spirits. The partnership between the Earnhardts and Sugarlands was born from mutual values, including a shared commitment to excellence, integrity, and the importance of family. High Rock Vodka embodies these principles, offering a refined and approachable vodka experience.

Tasting Notes

Nose: Clean and rich with candied sweetness, followed by a hint of white pepper.

Palate: Full-bodied with a silky mouthfeel, featuring waves of light butterscotch and subtle pepper tones.

Finish: Well-balanced, warm, and smooth, leaving a lasting impression of refined purity.

Production & Mash Bill

High Rock Vodka is crafted from a base of 100% corn, ensuring a clean and sweet profile. The vodka undergoes seven distillations and is triple-filtered using the Lincoln County Process, which involves filtering through sugar maple charcoal to remove impurities. This method, made famous by Tennessee whiskeys, imparts a smooth and pure character to the vodka.

Awards & Recognition

While specific awards for High Rock Vodka are not detailed, Sugarlands Distilling Company has received multiple accolades at national spirits competitions, including medals from the San Francisco World Spirits Competition and the American Distilling Institute. The Sippin’ Cream line, in particular, is celebrated for its unique flavors and exceptional smoothness.

Why You’ll Love It

High Rock Vodka offers a refined and approachable vodka experience, perfect for sipping neat, on the rocks, or in your favorite cocktails. Its smooth and pure character, combined with the Earnhardts' personal touch, makes it a standout choice for those seeking quality and authenticity in their spirits.